| Management number | 232329700 | Release Date | 2026/06/21 | List Price | $6.06 | Model Number | 232329700 | ||
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The National Biscuit Company (NBC), was founded in 1898 by Adolphus W. Green (owner of American Biscuit & Mfg Co), merged with William Moore and John G. Zeller (owners of Richmond Steam Bakery), therefore incorporating 114 bakeries across the USA, to form the National Biscuit Co. In 1901, as part of their marketing strategy they hired commercial artist, Fredric Stanley, to create an illustration of a little boy in a yellow raincoat, holding a box of Uneeda Biscuits, to imply this was a moisture-proof package, creating one of the first American trademarks. By the 1920's the company had outgrown well-known companies like Heinz, Campbell Soup, Kellogg, Hershey, and Wrigley. It wasn't until 1941, they started using the name "Nabisco" (a play-on-words using National Biscuit and Company), to avoid confusion with a recently established National Broadcasting Company. "Nabisco" didn't officially become the company name until 1971. They own many recognizable name brands like: Nilla Wafers, (Originally known as "Nabisco Vanilla Wafers",1898), Animal Crackers, (originally "Barnum's Animals" in 1902), Oreos and Lorna Doones, (both introduced in 1912), Ritz Crackers, (1934), Chips Ahoy! (1963), and so many more. Today the company is a major American manufacturer of cookies, crackers, and snacks and now a subsidiary of Mondelēz International, (formerly known as Kraft Foods Inc).
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